Call it a cat-alyst for good!
Brightening the rush-hour commute for the next two weeks will be pictures of eye-catching kitties in South London's Clapham Commons station.
It's the purrfect alternative to advertising overload.
"We just replaced 68 tube adverts with pictures of cats," James Turner, founder of Glimpse wrote via Medium.
"This isn't a clever marketing stunt... The people behind it are volunteers who raised the money on Kickstarter. We want to inspire people to think differently about the world and realise they have the power to change it."
The project is the brainchild of Citizens Advertising Takeover Service (CATs), as a way of bringing a ray of feline sunshine to London's Underground—and also drawing attention to the issue of rescue cats.
"We tried to imagine a world where public space made you feel good," Turner said in a press release.In trying to hit on something everyone would love, "The answer's obvious," Turner concluded. "Cats."
"Many of the cats featured in this takeover are from Cats Protection, the UK's largest feline welfare charity," CATs wrote. "Other cats in the takeover are from Battersea (that has rescued, reunited and rehomed over 3.1 million dogs and cats since 1860)."
In our capacity as "Homer's mom," we're planning our own trip from New York to London next month to visit the Battersea Dogs & Cats Home. And while we'll be too late for this campaign, we look forward to meeting some of its stars in purrson.
(h/t: Love Meow)
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